The Flavors of Culture
In 2023, the worlds of sneaker culture and Mexican refreshment collided with the release of the Jarritos x Nike SB Dunk Low. With burlap overlays, citrus-colored accents, and thoughtful co-branding, the collaboration paid homage to the iconic Mexican soda brand while offering a fresh take on a beloved silhouette. The sneakers quickly became a collector's item, praised for both their aesthetic and cultural significance. As an extremely limited quick strike sneaker- and the most limited Nike SB release of that year- this sneaker quickly became extremely saught after by fans of Nike SB and Jarritos. By the time the sneaker hit the mainstream the week of release- pairs had started to climb from the initial ~$400 resell all the way to as high as $800 - $900 in larger sizes. The special box packaging- with Nike SB cobranded Jarritos bottles- continues to stay above $1,000 in aftermarket prices.
Fast forward to 2024: to commemorate their 74th anniversary, Jarritos brought the partnership full circle with a hyper-limited contest that shook the sneaker and art communities. In a celebration titled "Soles Flavored by Culture," Jarritos commissioned six independent artists to create custom, one-of-one Nike SB Dunk Lows, each inspired by a different Jarritos soda flavor. These unique pairs were raffled off in a giveaway that ran through September 16, 2024. Each pair reflected not only the artist's style but also elements of Mexican culture and craftsmanship, pushing the boundaries of sneaker customization.
The contest was more than just a marketing stunt. It launched in late August 2024 and was promoted heavily across Jarritos' social platforms, including Twitter (X) and Instagram. It served as a tribute to the brand's 74-year legacy while fostering community creativity and appreciation for Mexican heritage. The campaign invited fans to celebrate Jarritos' cultural roots by exploring designs rooted in traditional textiles, folklore, and flavors. Open only to U.S. residents aged 18 and older, the raffle was entirely free to enter. Winners would receive their one-of-a-kind pair in their chosen size, made just for them by the collaborating artist. The campaign closed on September 16, 2024, marking the official end of the entry period and beginning the lore of these ultra-rare customs.
Soles Flavored by Culture
Nike SB Dunk Low x Jarritos 74th Anniversary "Pineapple"
Artist: @nobrainer.psd
Won By: Sam C. of Honolulu, HI - (Shoe Size 8.5M)
Owned By: UNKNOWN
Details & Notes: This bright yellow and green pair channels the zesty punch of Jarritos' pineapple soda. The sneaker features burlap textures similar to the GR Jarritos SB Dunk, but with a saturated citrus-yellow upper, rope laces, a custom heel patch, and pineapple bottle embroidery. It's one of the most traditional in material choice but still wildly unique.
Nike SB Dunk Low x Jarritos 74th Anniversary "Fruit Punch"
Artist: @ant.kai
Won By: Heather H. of Houston, TX - (Shoe Size 9.5M)
Owned By: UNKNOWN
Details & Notes: Ant Kai's creation is one of the most talked-about from the pack, featuring a swoosh made from a traditional sombrero, multi-colored woven overlays using recycled fabrics, and a handcrafted flair that leans heavily into Mexican artisan design. The upper is vibrant red, reflecting the fruit punch flavor, and its construction honors heritage craftsmanship.
Nike SB Dunk Low x Jarritos 74th Anniversary "Mandarin"
Artist: @andu.c
Won By: ??? of El Paso, TX - (Shoe Size 9M)
Owned By: Casa Soles on Instagram (Updated: August 2025)
Details & Notes: This pair pops in orange with a teal swoosh and subtle embroidery, highlighted by a playful lizard patch on the heel, possibly referencing the fauna of Mexico. The design bridges streetwear minimalism with traditional motifs, offering a clean yet character-rich presentation. The pair also includes a date tag reading '1950', Jarritos' founding year. This was the first pair to have the owner come forward after the contest.
Nike SB Dunk Low x Jarritos 74th Anniversary "Lime"
Artist: @chefhuyle
Won By: Kaylan D. of Blytheville, AR - (Shoe Size 9M)
Owned By: UNKNOWN
Details & Notes: Chef Huy Le’s Lime creation mixes soft yellow suede, pastel green overlays, and a pale burlap base. The swoosh is finished in a rich green, echoing the tangy nature of the drink. The pair is understated but elegant, bringing out the quiet complexity of lime in both color and mood.
Nike SB Dunk Low x Jarritos 74th Anniversary "Mexican Cola"
Artist: @dmcustomsneakers
Won By: Delun L. of Edison, NJ - (Shoe Size 8M)
Owned By: UNKNOWN
Details & Notes: The Mexican Cola pair is bold and maximalist, showcasing a patchwork of graffiti-style prints, colorful panels, and layers of hand-painted textures. The laces are braided rope and the interior features hand-drawn details. This is the most chaotic design in the series and reflects the fusion of street art with classic beverage branding.
Nike SB Dunk Low x Jarritos 74th Anniversary "Guava Huichol (Grapefruit)"
Artist: @nnolcajete
Won By: Javi R. of Durham, NC - (Shoe Size 10M)
Owned By: UNKNOWN
Details & Notes: Dubbed "Guava Huichol," this custom represents the grapefruit flavor and is a tribute to Huichol beadwork and design. It blends teal, magenta, and lime green in a kaleidoscopic arrangement. Unique accents include traditional stitching patterns and materials not commonly seen on sneakers. It's both wearable art and a statement piece.
Bigger than Sneakers
These six custom Dunks represent more than just footwear; they are physical artifacts of culture, creativity, and identity. As of now, the whereabouts of most of these pairs remain unknown, making them even more elusive and coveted. For fans, collectors, and culture enthusiasts alike, the Jarritos 74th anniversary customs stand as one of the most inspired limited sneaker projects in recent history. Stay tuned as we track down the owners and continue to document their journey.